The beaches of Loano

What the coast is like

Loano has no coves or cliffs: it has one long, straight beach that follows the promenade for the whole length of town. The marina closes it to the east; to the west it continues without a break towards Borghetto. Behind it runs the palm-lined promenade, almost three traffic-free kilometres with bars, ice-cream shops and gardens.

The sand is mixed with fine shingle, coarser near the waterline. The seabed shelves gradually. On days with a south-westerly wind, though, the waves come in: always follow the lifeguards’ flags.

The Blue Flag, confirmed again in 2026, recognises bathing water quality and beach services. Loano does not hold the paediatricians’ Green Flag, which in Liguria went to other resorts in 2026, including Finale Ligure and Noli.

Beach clubs, free beaches and SLA

Most of the shore is taken by beach clubs (stabilimenti), with parasols, sunbeds, showers, a bar and often a play area; many can be booked online. Between them are stretches of free beach where you bring your own umbrella.

The middle ground is the “spiaggia libera attrezzata” or SLA: entry is free, but you can rent a parasol and sunbed and there are showers and toilets. It is the right choice if you want to spend less than at a beach club without giving up basic comforts. Prices and rules change every year: ask on the spot or at the tourist office.

Practical tips

• August: on the free stretches nearest the station, arrive before 9 am.
• Bookings: for July and August reserve your parasol a few weeks ahead, especially at weekends.
• Shoulder season: in June and September you can find a spot at the last minute and the sea is often calmer.
• Water shoes: useful for small children, as the shingle near the waterline can be uncomfortable.

Loano's beaches with children

Loano is one of the most family-oriented resorts around Savona, and the reason is in the water: children can touch the bottom for several metres. Many beach clubs have play areas, some also a pool, handy when the sea is rough. The promenade is pedestrian and buggy-friendly, and the art fountains in town make a good treasure hunt.

For a day off the beach, the Toirano Caves are a few minutes away by car and stay cool even in August.

Accessible beaches

In summer 2026, from 15 June to 15 September, three equipped free beaches in Loano, Delfino, Lampara and Murena, take part in the regional project “Tutti Insieme: dal Mare alla Montagna”: staff help people with disabilities, reduced mobility or frailty of any age into the water, free of charge. Book directly at the beaches, through the town tourist office or through ANFFAS Albenga. Several beach clubs have walkways to the shore and accessible facilities: check before booking.

Beaches with dogs in Loano

The town’s beach regulations provide spaces for dogs, and some beach clubs accept small and medium-sized dogs, often with their own rules on times and areas. On other beaches dogs are generally not allowed in summer. Before you go, check the season’s rules on the town website or ask the beach club directly.

Beaches near Loano

• Pietra Ligure: the natural continuation to the east, with a similar promenade and beaches; you can walk there.
• Borgio Verezzi: the beach at Borgio, below the hilltop village of Verezzi and its theatre festival.
• Finale Ligure: Blue Flag beaches, Castelletto beach and, towards Capo Noli, the coves of Malpasso and Baia dei Saraceni. Note: many websites list these as Loano beaches, but they are in Finale.
• Varigotti: a long beach in front of colourful houses, with rockier seabeds good for snorkelling.
• Alassio: the best-known fine-sand beach on this coast, about twenty minutes west.

For everything else, from sights to getting there, see our full guide to Loano.