What it is and where the name comes from<\/h2>\n![\"Via](\"https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/via-matteotti-sanremo-1024x681.webp\")
<\/figure>\nThe street is named after Giacomo Matteotti, the socialist member of parliament kidnapped and killed by a fascist squad in June 1924. It is the main and most elegant street in the centre: fashion shops and chains, ice-cream parlours, bars and restaurants, with side streets leading towards the old town. Part of the route is fully pedestrian; I could not find the exact length in official sources, so I do not give one.<\/p>\n
What to see along the street<\/h2>\n![\"Via](\"https:\/\/italian-riviera.com\/wp-content\/uploads\/2026\/10\/sanremo-via-matteotti-1-1024x684.jpg\")
<\/figure>\nTeatro Ariston<\/h3>\n
At number 212 stands the Teatro Ariston<\/a>, built in 1953 at the initiative of Aristide Vacchino. It has hosted the Sanremo Festival since 1977. Along the street towards the Casino, bronze plaques record the winning songs of the Festival. Tours of the interior are not confirmed: to see inside you need a show or an event.<\/p>\nPalazzo Borea d’Olmo<\/h3>\n
Palazzo Borea d’Olmo<\/a> is one of the main Baroque buildings of western Liguria: a late medieval core, its present form from the 17th and 18th centuries, marble portals with statues attributed to Montorsoli and a monumental Genoese-style atrium. It is best admired from outside.<\/p>\nCivic Museum<\/h3>\n
The Civic Museum<\/a> left Palazzo Borea d’Olmo and since December 2016 has been in Palazzo Nota, with archaeological finds, a picture gallery and a Garibaldi section. Check the hours on the Comune’s website before going.<\/p>\nGetting there and parking<\/h2>\n
The street is right in the centre. You cannot drive into the pedestrian zone: the covered Palafiori car park in Piazza Colombo is about a minute’s walk from the Ariston. Blue-line street parking is paid Monday to Saturday, 8-20; since 8 June 2026 non-residents pay 2.10 \u20ac an hour (1.80 \u20ac for registered residents). Check the rates of individual car parks on site.<\/p>\n
Markets and practical tips<\/h2>\n
The covered food market, the Mercato Annonario, is not on the street but in Via Martiri della Libert\u00e0, and opens in the morning. The weekly clothing and household market takes place on Tuesday and Saturday in Piazza Eroi Sanremesi, a short walk away. During the February Festival the area is crowded and cordoned off, so allow more time.<\/p>\n
To carry on: the Pigna<\/a> is a few minutes away, the Casino<\/a> closes the street, the Russian Church<\/a> is a little further and the Imperatrice promenade<\/a> leads to the sea. For the rest of the city read the guide to Sanremo<\/a>.<\/p>\nFrequently asked questions<\/h2>\n\nIs Via Matteotti pedestrianised?<\/summary>\nYes, the central stretch is pedestrian and controlled by electronic ZTL gates: only authorised vehicles may enter.<\/p>\n<\/details>\n\nWhere is the Teatro Ariston?<\/summary>\nAt Via Matteotti 212, in the heart of the shopping area. It has hosted the Festival since 1977.<\/p>\n<\/details>\n\nWhere is the Civic Museum?<\/summary>\nSince December 2016 it has been in Palazzo Nota. It used to be in Palazzo Borea d’Olmo, which faces the street.<\/p>\n<\/details>\n\nWhere can I park near Via Matteotti?<\/summary>\nThe covered Palafiori car park in Piazza Colombo is the closest to the Ariston. Blue-line spaces are paid Monday to Saturday, 8-20.<\/p>\n<\/details>\n\nWhere is Sanremo’s market?<\/summary>\nThe weekly market is in Piazza Eroi Sanremesi on Tuesday and Saturday; the covered Mercato Annonario is in Via Martiri della Libert\u00e0.<\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":"
Sanremo’s pedestrian shopping street: Ariston, Palazzo Borea d’Olmo, Civic Museum, markets and parking.<\/p>\n","protected":false},"featured_media":44439,"menu_order":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"zona":[29,28],"tipo_luogo":[80],"class_list":["post-53560","punto_interesse","type-punto_interesse","status-publish","has-post-thumbnail","hentry","zona-riviera-dei-fiori","zona-riviera-di-ponente","tipo_luogo-passeggiate-e-lungomare-en"],"acf":[],"yoast_head":"\n
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<\/figure>\nThe street is named after Giacomo Matteotti, the socialist member of parliament kidnapped and killed by a fascist squad in June 1924. It is the main and most elegant street in the centre: fashion shops and chains, ice-cream parlours, bars and restaurants, with side streets leading towards the old town. Part of the route is fully pedestrian; I could not find the exact length in official sources, so I do not give one.<\/p>\n
What to see along the street<\/h2>\n<\/figure>\nTeatro Ariston<\/h3>\n
At number 212 stands the Teatro Ariston<\/a>, built in 1953 at the initiative of Aristide Vacchino. It has hosted the Sanremo Festival since 1977. Along the street towards the Casino, bronze plaques record the winning songs of the Festival. Tours of the interior are not confirmed: to see inside you need a show or an event.<\/p>\nPalazzo Borea d’Olmo<\/h3>\n
Palazzo Borea d’Olmo<\/a> is one of the main Baroque buildings of western Liguria: a late medieval core, its present form from the 17th and 18th centuries, marble portals with statues attributed to Montorsoli and a monumental Genoese-style atrium. It is best admired from outside.<\/p>\nCivic Museum<\/h3>\n
The Civic Museum<\/a> left Palazzo Borea d’Olmo and since December 2016 has been in Palazzo Nota, with archaeological finds, a picture gallery and a Garibaldi section. Check the hours on the Comune’s website before going.<\/p>\nGetting there and parking<\/h2>\n
The street is right in the centre. You cannot drive into the pedestrian zone: the covered Palafiori car park in Piazza Colombo is about a minute’s walk from the Ariston. Blue-line street parking is paid Monday to Saturday, 8-20; since 8 June 2026 non-residents pay 2.10 \u20ac an hour (1.80 \u20ac for registered residents). Check the rates of individual car parks on site.<\/p>\n
Markets and practical tips<\/h2>\n
The covered food market, the Mercato Annonario, is not on the street but in Via Martiri della Libert\u00e0, and opens in the morning. The weekly clothing and household market takes place on Tuesday and Saturday in Piazza Eroi Sanremesi, a short walk away. During the February Festival the area is crowded and cordoned off, so allow more time.<\/p>\n
To carry on: the Pigna<\/a> is a few minutes away, the Casino<\/a> closes the street, the Russian Church<\/a> is a little further and the Imperatrice promenade<\/a> leads to the sea. For the rest of the city read the guide to Sanremo<\/a>.<\/p>\nFrequently asked questions<\/h2>\n\nIs Via Matteotti pedestrianised?<\/summary>\nYes, the central stretch is pedestrian and controlled by electronic ZTL gates: only authorised vehicles may enter.<\/p>\n<\/details>\n\nWhere is the Teatro Ariston?<\/summary>\nAt Via Matteotti 212, in the heart of the shopping area. It has hosted the Festival since 1977.<\/p>\n<\/details>\n\nWhere is the Civic Museum?<\/summary>\nSince December 2016 it has been in Palazzo Nota. It used to be in Palazzo Borea d’Olmo, which faces the street.<\/p>\n<\/details>\n\nWhere can I park near Via Matteotti?<\/summary>\nThe covered Palafiori car park in Piazza Colombo is the closest to the Ariston. Blue-line spaces are paid Monday to Saturday, 8-20.<\/p>\n<\/details>\n\nWhere is Sanremo’s market?<\/summary>\nThe weekly market is in Piazza Eroi Sanremesi on Tuesday and Saturday; the covered Mercato Annonario is in Via Martiri della Libert\u00e0.<\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":"
Sanremo’s pedestrian shopping street: Ariston, Palazzo Borea d’Olmo, Civic Museum, markets and parking.<\/p>\n","protected":false},"featured_media":44439,"menu_order":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"zona":[29,28],"tipo_luogo":[80],"class_list":["post-53560","punto_interesse","type-punto_interesse","status-publish","has-post-thumbnail","hentry","zona-riviera-dei-fiori","zona-riviera-di-ponente","tipo_luogo-passeggiate-e-lungomare-en"],"acf":[],"yoast_head":"\n
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<\/figure>\nTeatro Ariston<\/h3>\n
At number 212 stands the Teatro Ariston<\/a>, built in 1953 at the initiative of Aristide Vacchino. It has hosted the Sanremo Festival since 1977. Along the street towards the Casino, bronze plaques record the winning songs of the Festival. Tours of the interior are not confirmed: to see inside you need a show or an event.<\/p>\n Palazzo Borea d’Olmo<\/a> is one of the main Baroque buildings of western Liguria: a late medieval core, its present form from the 17th and 18th centuries, marble portals with statues attributed to Montorsoli and a monumental Genoese-style atrium. It is best admired from outside.<\/p>\n The Civic Museum<\/a> left Palazzo Borea d’Olmo and since December 2016 has been in Palazzo Nota, with archaeological finds, a picture gallery and a Garibaldi section. Check the hours on the Comune’s website before going.<\/p>\n The street is right in the centre. You cannot drive into the pedestrian zone: the covered Palafiori car park in Piazza Colombo is about a minute’s walk from the Ariston. Blue-line street parking is paid Monday to Saturday, 8-20; since 8 June 2026 non-residents pay 2.10 \u20ac an hour (1.80 \u20ac for registered residents). Check the rates of individual car parks on site.<\/p>\n The covered food market, the Mercato Annonario, is not on the street but in Via Martiri della Libert\u00e0, and opens in the morning. The weekly clothing and household market takes place on Tuesday and Saturday in Piazza Eroi Sanremesi, a short walk away. During the February Festival the area is crowded and cordoned off, so allow more time.<\/p>\n To carry on: the Pigna<\/a> is a few minutes away, the Casino<\/a> closes the street, the Russian Church<\/a> is a little further and the Imperatrice promenade<\/a> leads to the sea. For the rest of the city read the guide to Sanremo<\/a>.<\/p>\n Yes, the central stretch is pedestrian and controlled by electronic ZTL gates: only authorised vehicles may enter.<\/p>\n<\/details>\n At Via Matteotti 212, in the heart of the shopping area. It has hosted the Festival since 1977.<\/p>\n<\/details>\n Since December 2016 it has been in Palazzo Nota. It used to be in Palazzo Borea d’Olmo, which faces the street.<\/p>\n<\/details>\n The covered Palafiori car park in Piazza Colombo is the closest to the Ariston. Blue-line spaces are paid Monday to Saturday, 8-20.<\/p>\n<\/details>\n The weekly market is in Piazza Eroi Sanremesi on Tuesday and Saturday; the covered Mercato Annonario is in Via Martiri della Libert\u00e0.<\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":" Sanremo’s pedestrian shopping street: Ariston, Palazzo Borea d’Olmo, Civic Museum, markets and parking.<\/p>\n","protected":false},"featured_media":44439,"menu_order":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"zona":[29,28],"tipo_luogo":[80],"class_list":["post-53560","punto_interesse","type-punto_interesse","status-publish","has-post-thumbnail","hentry","zona-riviera-dei-fiori","zona-riviera-di-ponente","tipo_luogo-passeggiate-e-lungomare-en"],"acf":[],"yoast_head":"\nPalazzo Borea d’Olmo<\/h3>\n
Civic Museum<\/h3>\n
Getting there and parking<\/h2>\n
Markets and practical tips<\/h2>\n
Frequently asked questions<\/h2>\n
Is Via Matteotti pedestrianised?<\/summary>\n
Where is the Teatro Ariston?<\/summary>\n
Where is the Civic Museum?<\/summary>\n
Where can I park near Via Matteotti?<\/summary>\n
Where is Sanremo’s market?<\/summary>\n