{"id":53576,"date":"2026-09-30T16:30:27","date_gmt":"2026-09-30T16:30:27","guid":{"rendered":"https:\/\/darkseagreen-rook-345411.hostingersite.com\/?approfondimento=market-2"},"modified":"2026-10-08T21:03:13","modified_gmt":"2026-10-08T21:03:13","slug":"market-2","status":"publish","type":"approfondimento","link":"https:\/\/italian-riviera.com\/en\/riviera-di-ponente\/ventimiglia\/market\/","title":{"rendered":"Ventimiglia market: the complete shopping guide"},"content":{"rendered":"<p>Ventimiglia market takes place every Friday, all year round, along the seafront and the Roja river: hundreds of stalls selling clothes, leather goods, shoes and homeware, just an hour by train from Nice. It is one of the largest open-air markets in Europe and a weekly ritual for people from all over the French and Italian Riviera. Here is when to go, how to get there and what to watch out for.<\/p>\n<ul>\n<li><strong>Day:<\/strong> every Friday, all year<\/li>\n<li><strong>Hours:<\/strong> mornings have the best choice; in winter many stalls pack up around lunchtime<\/li>\n<li><strong>Where:<\/strong> on the seafront and along the Roja river, a few minutes&#8217; walk from the station<\/li>\n<li><strong>From Nice:<\/strong> about 1 hour by regional TER train, no change needed<\/li>\n<li><strong>Other days:<\/strong> the covered food market, Monday to Saturday<\/li>\n<li><strong>Beware:<\/strong> buying fakes in Italy can cost you a fine of up to \u20ac7,000<\/li>\n<\/ul>\n<p>Coming from the C\u00f4te d&#8217;Azur? Times, tickets and tips are in our <a href=\"https:\/\/italian-riviera.com\/en\/nice-to-italian-riviera-by-train\/\">guide to the train from Nice<\/a>.<\/p>\n<h2>The Friday market<\/h2>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" width=\"1024\" height=\"538\" src=\"https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/mercato-di-ventimiglia-fb-1024x538.webp\" class=\"wp-image-33743\" alt=\"Stalls at Ventimiglia market on the seafront\" decoding=\"async\" srcset=\"https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/mercato-di-ventimiglia-fb-1024x538.webp 1024w, https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/mercato-di-ventimiglia-fb-300x158.webp 300w, https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/mercato-di-ventimiglia-fb-768x403.webp 768w, https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/mercato-di-ventimiglia-fb.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Every Friday Ventimiglia turns into a long maze of stalls following the seafront promenade and the bank of the Roja. You will find a bit of everything, often cheaper than across the border in France:<\/p>\n<ul>\n<li>clothes for adults and children;<\/li>\n<li>leather goods: bags, wallets, belts, gloves;<\/li>\n<li>shoes and sunglasses;<\/li>\n<li>scarves, knitwear and cashmere;<\/li>\n<li>bed linen and homeware.<\/li>\n<\/ul>\n<p>For locals it is the weekly market; for many visitors it is a fun Friday outing. Stallholders are happy to let you try things on and many speak French and some English. Compare prices across a few stalls before buying, and keep some cash for small purchases.<\/p>\n<p><strong>Our tip:<\/strong> arrive early in the morning. The choice is wider, it is cooler in summer and you avoid the worst of the crowds and the traffic into town.<\/p>\n<h2>Counterfeit goods at Ventimiglia market<\/h2>\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"768\" src=\"https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/borse-contraffatte-ventimiglia-1024x768.webp\" class=\"wp-image-31555\" alt=\"Counterfeit bags on sale at Ventimiglia market\" decoding=\"async\" srcset=\"https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/borse-contraffatte-ventimiglia-1024x768.webp 1024w, https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/borse-contraffatte-ventimiglia-300x225.webp 300w, https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/borse-contraffatte-ventimiglia-768x576.webp 768w, https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/borse-contraffatte-ventimiglia-1536x1152.webp 1536w, https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/borse-contraffatte-ventimiglia.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>It is common to see designer bags, watches or clothes at unbelievably low prices. They are almost always fakes, often sold by street vendors on the edges of the licensed stalls.<\/p>\n<p>In Italy it is not just the seller who is at risk: the buyer can be fined between \u20ac100 and \u20ac7,000, and the goods are confiscated. If you want genuine designer pieces, go to official stores in Ventimiglia, Nice or Monaco instead.<\/p>\n<div class=\"irc-dormire\"><p>All places to stay in Ventimiglia on Booking: compare prices and availability.<\/p><div class=\"irc-actions\"><a class=\"irc-btn\" href=\"https:\/\/www.booking.com\/searchresults.it.html?city=-132029&#038;aid=1665001&#038;no_rooms=1&#038;group_adults=2\" rel=\"sponsored noopener\" target=\"_blank\">See hotels and prices<\/a><a class=\"irc-btn irc-btn-ghost\" href=\"https:\/\/italian-riviera.com\/en\/riviera-di-ponente\/ventimiglia\/\">Discover Ventimiglia<\/a><\/div><\/div>\n<h2>Ventimiglia covered market<\/h2>\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"684\" src=\"https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/ventimiglia-market2.webp\" class=\"wp-image-44367\" alt=\"Ventimiglia covered market with fruit and vegetables\" decoding=\"async\" srcset=\"https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/ventimiglia-market2.webp 1024w, https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/ventimiglia-market2-300x200.webp 300w, https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/ventimiglia-market2-768x513.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>The covered market is the other face of Ventimiglia: a historic food market, opened in 1922 as a flower market, a short walk from the station. Unlike the Friday market, it is open Monday to Saturday, mainly in the morning. It is the best place to stock up on Italian food.<\/p>\n<h3>Fruit and vegetables<\/h3>\n<p>Greengrocers sell seasonal fruit and vegetables, beautifully displayed.<\/p>\n<h3>Delicatessen<\/h3>\n<p>Bread, fresh pasta, cured meats, cheese, Ligurian olive oil and pesto: everything you need for a picnic or to fill your suitcase.<\/p>\n<h3>Meat and fish<\/h3>\n<p>Butchers and fishmongers complete the picture with fresh produce. There are also flowers and plants, a nod to the market&#8217;s origins.<\/p>\n<h2>Shopping in Ventimiglia<\/h2>\n<p>The rest of the town is worth a look too, on Fridays and other days. The shopping streets around the station and the centre are lined with clothes and shoe shops and stores selling local produce and Italian wine. On some Saturdays an antiques and flea market also sets up in the pedestrian streets.<\/p>\n<h2>How to get to Ventimiglia<\/h2>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/Ventimiglia_panorama_01-1024x683.webp\" class=\"wp-image-30839\" alt=\"Ventimiglia Alta seen from the mouth of the Roja\" decoding=\"async\" srcset=\"https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/Ventimiglia_panorama_01-1024x683.webp 1024w, https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/Ventimiglia_panorama_01-300x200.webp 300w, https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/Ventimiglia_panorama_01-768x512.webp 768w, https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/Ventimiglia_panorama_01-1536x1024.webp 1536w, https:\/\/italian-riviera.com\/wp-content\/uploads\/2024\/07\/Ventimiglia_panorama_01-2048x1365.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>On Fridays the town is busier and more chaotic than usual, so allow extra time, especially by car.<\/p>\n<h3>By car<\/h3>\n<p>Ventimiglia has its own motorway exit, just after the French border. On Fridays the car parks near the seafront fill up fast: it is better to park in the eastern part of town and walk to the market along the sea.<\/p>\n<h3>By train<\/h3>\n<p>This is the easiest option. Ventimiglia station is in the centre, a few minutes&#8217; walk from the market, and it is where the French Riviera line meets the Ligurian line. From Nice Ville there are about 32 trains a day, almost all direct, taking about 1 hour. Until 11 December 2026, because of engineering works, no trains run between 10pm and 6am from Sunday to Thursday.<\/p>\n<p>If you stay longer, explore <a href=\"https:\/\/italian-riviera.com\/en\/riviera-di-ponente\/ventimiglia\/\">Ventimiglia<\/a>, its old town and its <a href=\"https:\/\/italian-riviera.com\/en\/riviera-di-ponente\/ventimiglia\/beaches\/\">beaches<\/a>. The tourist office is at Via Roma 3.<\/p>\n<p data-ir-bord=\"1\">If you are staying in Bordighera, Ventimiglia is 5\u201310 minutes by train or about 15 by bus (line 2). On Thursdays there is also the <a href=\"https:\/\/italian-riviera.com\/en\/riviera-di-ponente\/bordighera\/market\/\">Bordighera market<\/a>.<\/p>\n<h2>Frequently asked questions<\/h2>\n<details class=\"ir-faq\">\n<summary>What day is Ventimiglia market?<\/summary>\n<p>The big open-air market is held every Friday, all year round. From Monday to Saturday the covered food market is open, mainly in the morning.<\/p>\n<\/details>\n<details class=\"ir-faq\">\n<summary>What time should I go to Ventimiglia market?<\/summary>\n<p>In the morning. Stalls set up early and that is when the choice is best; in winter many pack up around lunchtime.<\/p>\n<\/details>\n<details class=\"ir-faq\">\n<summary>How do I get to Ventimiglia market from Nice?<\/summary>\n<p>By TER train from Nice Ville: about 1 hour, almost always direct. Ventimiglia station is a few minutes&#8217; walk from the market.<\/p>\n<\/details>\n<details class=\"ir-faq\">\n<summary>Is it legal to buy fake goods at Ventimiglia market?<\/summary>\n<p>No. In Italy the buyer of counterfeit goods risks a fine of \u20ac100 to \u20ac7,000 and the goods are confiscated.<\/p>\n<\/details>\n<details class=\"ir-faq\">\n<summary>Is the market on when Friday is a public holiday?<\/summary>\n<p>The market runs all year, but the schedule can change on some public holidays. If in doubt, check with the Ventimiglia tourist office before you go.<\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>Every Friday on the seafront: what to buy, when to go, the covered market, the risk of fakes and how to get 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